App Icon Tips & Suggestions For
for Android
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App Name Tips & Suggestions For
Keyword Tips & Suggestions For
Duorey App Company
Publisher's Name Tips & Suggestions For
Numerous studies have shown that screenshots are the most important part of your app’s profile page for users deciding whether or not to download your app. You can upload a maximum of 8 screenshots and it’s a good idea to use as many of these slots as you can.
Effective screenshots should match with the design and color scheme of your app icon and app user interface. To optimize the use of screenshots, showcase your app’s best features and accompany them with an engaging caption or explanation. It’s always worth investing in professionally designed screenshots as they impact your conversion rate more than any other on-page element.
Take a look at the screenshots you already have and compare them to the suggestions and tips from us to make them the most compelling they can be.
Screenshots Tips & Suggestions For
The purpose of your app description is to educate potential users of your apps core benefits, excite them with your features, and inspire them to download your app instantly. To do that, explain what does, the problem it solves, why it is different than the alternatives, why users will enjoy it, and why they should download now.
Organize this information into easy-to-read sections by using benefit-rich headers, special characters and symbols, HTML tags (like TEXT to make text bold) and bullet points. Google Play descriptions are indexed for keywords, so the words you use directly impact your search discoverability.
Include your target keywords or phrases early in the description, as studies have suggested that keywords included at the beginning rank higher. Aim to repeat your target keywords approximately 5 times throughout the description to maximize your chance of ranking for them. Mentioning keywords too many times, or using irrelevant terms, can have a negative impact on your search visibility.
Your Play Store description is decent, but there is always room for improvement!
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Description Tips & Suggestions For
- Include the purpose and problem solves
- Show your main features and how users will benefit from them
- Be transparent and honest to manager users' expectations
- Use headers, bullets, special characters and HTML tags to make your description easy to read
- Mention positive press coverage, awards and social proof at the beginning
- Using testimonials in your description is discouraged by Google
- Include a Call-to-Action (ex: Download today!)
- Including keywords in the description has no benefit to keyword ranking
- On average only 3% of users read your entire long description, so include the most important information at the beginning
- Long descriptions are not always better, experts suggest 700 characters is the perfect length
- Repeat your target keyword or phrases 3-5 times throughout the long description
- Include your target keywords at the beginning of the description at least once for maximum effect
- Avoid using irrelevant or misleading keywords as Google can reject or penalize your app for this
Reviews
Reviews Tips & Suggestions For
- Positive reviews will result in more downloads and a higher keyword ranking
- Aim to maintain an above 4-star rating, anything lower can negatively impact downloads
- Use in-app prompts to encourage users to download your app
- Make the review process quick and easy for users
- If a user isn't enjoying your app, provide them with a support channel to reduce potentially negative App Store reviews
- Don't reward users for leaving a review, Apple will penalize you for this
- Ask users to leave a review after they have had a positive experience (ex: completing 5 levels or successfully finishing their to-do list). This will increase the likelihood of them leaving a positive review.
- Frequently read user reviews to identify common issues, bugs and requests for new features
- If users commonly praise certain features, you may want to highlight that feature in your screenshot gallery
- Read competitor's reviews to see what users love about their app, or what features they wish were included. Use this knowledge to improve your own app
Localization Tips & Suggestions For
- Translate your app store page before translating your app listing to see whether localization would be beneficial
- The top 5 languages besides English to localize for are Chinese, Japanese, German, Korean and Spanish
- Mention supported languages in the updates section and description
- Design screenshots which relate to the culture of the region you're targeting
Monetization & Pricing
With the increasing number of free apps available, it’s becoming more and more difficult to get downloads for paid apps. According to Forbes, 90% of paid apps are downloaded less than 500 times per day and earn less than $1,250 per day. Additionally, 90% of the apps that users download every single day are free, and offer paid upgrades within the app.
Different pricing structures work better for different apps. While many games benefit from a freemium structure using in-app purchases, some niche apps and tools benefit from a subscription model.
The best course of action to determine your ideal pricing structure is to take a look at competitors and successful apps within the same market. If you target the same kind of user, and they are happy with your competitor's pricing structure, it is usually a good idea to do something similar.
Monetization Tips & Suggestions For
- Research your competitors’ pricing structures in-depth to see what’s working and what isn’t
- Read competitor’s reviews to see what users have to say about their pricing structure and use this feedback to improve your own
- Be transparent about your pricing structure in your description
- Make it easy for users to cancel memberships, unregister and unsubscribe
